Public relations

My public relations philosophy is simple: Establish a genuinely helpful relationship with members of the press who are most likely to cover the topics I'm interested in.

There is no magic way to get covered by the mainstream media, or even alternative news outlets. Writing a press release can be helpful, but spending a lot of money on wire services does not always do the trick. That should be obvious when you think about it, because that's what everyone does. When you send out a release on the newswire, you are competing with millions of other news releases that day. What's going to make your story stand out?

What's interesting is that I figured out with public relations what I didn't figure out until years later in my personal Christian outreach. It's all about relationships. It's difficult to convince someone of the Good News if you have no meaningful relationship with them. It is just as difficult to convince a reporter to write about your company without the good will that comes from the process of building a mutually beneficial relationship.

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